Coinbase, the largest cryptocurrency exchange in the United States, and the National Basketball Association have announced a long-term partnership. After this, it has become the only cryptocurrency partner of the NBA and the NBA G League, the NBA 2K League, and the Women’s National Basketball Association (WNBA).
The National Basketball Association’s 2021-22 season is unlike any other in recent memory. This year marks the 75th anniversary of the league’s founding. The NBA collaborated with cryptocurrency exchange Coinbase to boost fan interaction during this period.
As part of the collaboration, the exchange will develop interactive experiences that will allow participants to connect with the great NBA community and players from all around the globe. It will also inform basketball fans about the rapid developments that are going place in the bitcoin sector, which will be beneficial.
While the matches are being aired, the Coinbase logo will be displayed on the television screen in the background. As well as with the NBA, the platform will collaborate with the Women’s National Basketball Association (WNBA), the NBA G League, the NBA 2K League, and the United States Basketball Association (USA Basketball).
Chief marketing officer Kate Rouch stated the core of Coinbase’s approach is to establish relationships with organizations that share its ideals, such as the National Basketball Association:
The ability to engage in and benefit from causes you care about is at the heart of Coinbase’s purpose. Fans of the NBA and WNBA are the most convinced about this. We are honored to be named the leagues’ official cryptocurrency partner.
The NBA’s senior vice president, Kerry Tatlock, characterized Coinbase as a reputable cryptocurrency platform utilized by millions. According to him, this is a logical match with the aim of providing new opportunities for fans to engage with the league and with one another.