Lionel Messi, one of the greatest football legends, has signed a $20 million deal with the fan token platform Socios.
Socios appoints Messi as their ambassador.
Messi will be a part of many promotional and educational campaigns as a brand ambassador. The first one introduces users to the Socios platform.
In his role as global brand ambassador, Messi will promote our brand and our product worldwide in a variety of campaigns and channels. He will spearhead the first TV campaign for Socios.com, which will begin filming next week.
Moreover, Messi will share information about Socios with his followers on various social media channels. He wrote in a prepared statement:
The mission of Socios.com is enabling fans to ‘be more’. I’m pleased to be part of their initiative to connect and reward fans around the world.
Socios FanTokens are Ethereum-based cryptos that are tied to football teams. For example, the French team that Messi currently plays for, PSG, is assigned an Ethereum-based crypto called PSG. It’s listed as the symbol PSG in CoinMarketCap, and it’s seen a 1.3% increase in the last 24 hours.
The platform is also used by AS Roma, Arsenal, Manchester City, Barcelona, Juventus, AC Milan.
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