The Gap Launches New Collaborations on Tezos with DOGAMÍ and Demit Omphroy

New York, NY, 6th June, 2022, Chainwire

  • Former professional soccer player Demit Omphroy has launched his first-ever Tezos NFT collection with The Gap.
  • The Gap has chosen Tezos NFT project DOGAMI for the first-ever fashion collaboration in the petaverse. Digital Gap logo hoodies specifically designed for DOGAMÍ avatars will engage players to express their virtual pet’s individual style that will have a direct impact on game stats.
  • Leading brands and organization continue to choose the energy-efficient Tezos blockchain for Web3 activations. 

Today, Gap announced the global launch of its third collection of limited-edition non-fungible tokens (NFTs) in partnership with contemporary artist and former professional soccer player Demit Omphroy. The brand continues to explore new channels to engage customers through the Tezos blockchain. Gap creates digital experiences that celebrate and amplify artists, giving them the platform to connect their communities to new audiences.

This spring, Demit launched a limited-edition graphic tee collection (Gap x Demit) as part of the brand’s Artist Series featuring his unique and recognizable work, and now Demit is launching his first Tezos NFTs with Gap. Demit’s art depicts life through vibrant colors and an expressionistic style, seeing the world through his inner child. 

“My work is playful, expressive, and simplistic, yet loaded with emotion,” said Demit Omphroy. “Being able to express myself through a new digital medium and collaborate with Gap, one of the most iconic brands in history, is exciting for me as a creator. I can’t wait to share my first NFT collection with the world.”

“Partnering with unique artists and creators is a cornerstone of our NFT program,” said Chris Goble, Chief Product Officer at Gap. “We are thrilled to collaborate with Demit and to create this vibrant collection of NFTs and product that amplifies his voice and represents his distinct individual style.” 

On June 7 at 9am PT / 12pm ET, the experience will kick off with three gamified level drops: Common, Rare and Epic. Common will be on sale for a limited time. Rare will be on sale starting June 9 and Epic on June 14. The digital collectibles will be available on a first come, first served basis on gap.com/nft. Rare and Epic levels will be available in more limited editions. 

On June 15, the One of a Kind digital auction will begin, featuring single edition digital art and a custom, hand-painted denim jacket by Demit. The auction supports both fiat and tez.

In July, Gap x DOGAMÍ NFT wearables will launch as the first fashion collaboration in the petaverse. Digital Gap logo hoodies specifically designed for DOGAMÍ avatars will engage players to express their virtual pet’s individual style that will have a direct impact on game stats.

Gap continues to build on Tezos, working with Interpop to create the Gap Threads marketplace. Gap is continuing to experiment in this space, furthering its commitment to its sustainability values as well as creativity and innovation that shapes culture by amplifying individuality. Customers can also join Gap’s Discord server to connect, engage, and foster a community with other fans of Gap NFTs. The Discord server can be accessed at discord.gg/gapthreads

To shop for Gap digital collectibles, visit gap.com/nft #GapNFT

Learn more about Tezos at Tezos.com

Learn more about Interpop at Interpop.io

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About Tezos 

Tezos is smart money, redefining what it means to hold and exchange value in a digitally connected world. A self-upgradable and energy-efficient Proof of Stake blockchain with a proven track record, Tezos seamlessly adopts tomorrow’s innovations without network disruptions today. For more information, please visit www.tezos.com.
 

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