Paris Saint-Germain has entered a partnership with a crypto company called Crypto.com to help the club grow in the digital era.
Paris Saint Germain (PSG) football club has announced a new, long-term partnership with cryptocurrency exchange Crypto.com. The partnership will make PSG the first professional sports team to partner with a digital asset company.
The terms of the collaboration agreement are that Crypto.com will provide 50% of your affiliate fee in CRO tokens, and Crypto.com will also store NFT that the club can use for marketing purposes.
PSG is the first French football club to partner with crypto exchange Crypto.com, providing crypto services for over two years. The partnership will enable the club to sell its token, with revenues from sales of this token used to fund youth development operations at the sporting club.
Marc Armstrong, Chief Partnerships Officer at PSG, discussed the collaboration in a recent interview and expressed his excitement and what it could bring to PSG.
We are so happy to have Crypto.com as part of our family at PSG. They have the same enthusiasm for innovation and the same goal of being #1, so we are looking forward to working together!
Paris Saint-Germain is the most successful French club of the past decade, winning seven of the last nine Ligue 1 titles. Since its foundation in 1970, PSG has grown to become a powerhouse in European football. Despite being based in France, the club’s success has seen it gain a reputation as one of the world’s best teams.
Well, With this deal, the club will receive exclusive access to crypto.com’s services for its merchandising and marketing operations, including an entire affiliate program to generate revenue from the global soccer community. The partnership will also see both companies work together on research projects concerning cryptocurrencies and blockchain technology.