Adidas launched a new partnership with NFT market players to make the company’s products more interesting and engaging.
Adidas has just begun three further metaverse collaborations. Following its collaboration with Coinbase, the behemoth is now collaborating with Punks Comic, GMoney, and the Bored Ape Yacht Club (BAYC).
Adidas has been embracing the future of cryptocurrencies and blockchain technologies for a few years now, and this is just one way that the company is keeping in line with the future.
Adidas revealed their new partnerships on Twitter earlier today. There have been verified collaborations with Punks Comic, GMoney, and BAYC.
In the market for NFT collectors, GMoney is the undisputed leader. NFT comic Punks Comic is done by Chris Wahl, a Marvel and DC Comics artist who has also worked on other projects. He created a plot around 16 different cryptos by distributing tokens to the community and dividing them into pieces.
Ultimately, the Bored Ape Yacht Club collection is a notable NFT collection. There are monkey-themed tokens that have sold for millions of dollars. Basketball star Steph Curry paid $180,000 for Bored Ape in August.
As a way to commemorate their three-way relationship, the well-known sports brand has also published a short film teaser. GMoney, a crypto punk, and a monkey travel together through space toward Earth. “What a lovely World” by Louis Armstrong is playing in the background.
Adidas Has Embraced Crypto
Adidas is a popular sportswear company that has been around since the early 1900s. It is one of the world’s most widely recognized and best-selling brands, with Adidas-branded products being sold in more than 80 countries.
Adidas joins a growing list of companies who are also moving into the crypto market. Some of the notable companies who are already involved with cryptocurrency include Intel, Microsoft, Facebook and General Electric. This move is made because cryptocurrencies have become much more popular in recent years and it is important to consider these factors when working on your investment strategies.
Disclaimer: The information provided in this article is for informational purposes only and should not be construed as financial or investment advice. Cryptocurrency investments are subject to market risks, and individuals should seek professional advice before making any investment decisions.