Binance, one of the world’s largest cryptocurrency exchanges, recently announced they would sponsor the Argentina national football team.
The world’s largest cryptocurrency exchange has just announced that it has signed an agreement with the Argentine Football Association (AFA). It is a national sports association operating in Argentina based in Buenos Aires, which is the only legal representative of Argentine football, both men and women.
This is the first deal in the world that Binance has made with a national football team.
The selection is most likely not a coincidental one. Argentina is a two-time World Cup champion and is home to Lionel Messi, who is often considered to be the best footballer on the planet.
Furthermore, the union will benefit from the cooperation with Binance as it prepares to enter the NFT market. As far as is known, the agreement includes the development of fan-centric tokens, which will be put into circulation “soon.”
“Through this collaboration, we intend to assist Argentine football at all levels and increase knowledge of Binance, the world of cryptocurrencies, and blockchain technology among football fans throughout the country and the world,” said Maximiliano Hinz, Director of Binance Latin America.
Cryptocurrencies and Sport
Cryptocurrency businesses are increasingly collaborating with sports teams. Crypto.com recently inked a $25 million deal with the Australian Football League, and the Australian Football League (AFL) contributed financing to the Women’s League.
In practice, the partnership will mean that Crypto.com will sponsor an Australian sports team for the first time, and it will also be the first sponsorship of elite women’s sports competitions. According to the media, this is a “milestone” that AFL’s chief account officer and chief commercial officer Kylie Rogers said she was “proud” to be part of the phenomenon.