Among the most popular automakers in terms of sales, Ford has submitted a number of trademark registrations with the USPTO in preparation for a potential entry into the metaverse.
Michael Kondoudis, a registered trademark attorney reported the application in a tweet on September 7 and said the manufacturer was making a “major push” into the metaverse. The submissions will include claims for virtual vehicles, trucks, vans, and apparel, as well as online marketplaces for non-fungible tokens from its key companies.
Notably, the business is fighting to protect its engagement in the mentioned field, including the supply of Ford-branded NFTs on its own NFT marketplace, after filings by other manufacturers.
Ford’s recent step is predictable given that the company has previously said that it is examining the digital world in an effort to find new corporate growth strategies. In September of last year, Ford’s international brand merchandising director, Alexandra announced:
“There are enthusiastic Ford fans all around the globe, and we want to provide them an inspirational selection of clothing and accessories, and maybe even digital items such as NFTs.”
Numerous successful firms, including several in Ford’s sector, have already implemented these digital domains and products. Renault, a French vehicle company, has just signed a partnership deal with The Sandbox, a metaverse platform, to demonstrate virtual automobile experiences with its goods.
Other companies, like as Hyundai, a South Korean automotive company, are also entering the metaverse by showing some of their future automobile products in a metaverse setting. Hyundai Motor will introduce NFTs exhibiting its mobility solutions at CES 2022.
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