The cryptocurrency market continues to expand, and proponents of the sector use a variety of strategies to draw attention to assets such as Bitcoin (BTC). Increasingly, symbolic global frameworks are being used to promote Bitcoin as a means of increasing its visibility.
Documenting Bitcoin claims that on January 21 the Bitcoin logo was shown in lights on Berlin’s famous Berliner Fernsehturm as part of a marketing push.
The organization or person behind the project has not yet been recognized, although a Twitter user called Tilo Neumann has been pushing it. Following this, Neumann uploaded a video showing the Bitcoin logo being projected onto a wall.
“Berlin is certainly not wealthy, that is likely true. However, “we” want to bring attention to Bitcoin. Ultimately, it concerns our financial future. “We’ve opted to do things differently,” Neumann remarked, referring to the fact that some individuals choose to remain seated on the street.
Notably, the Berlin Fernsehturm is a significant tourist attraction and municipal landmark. At 368 metres, the tower is one of the highest buildings in Europe and provides breathtaking views over Berlin. Since Bitcoin is becoming more and more well-known, it is fitting that the logo be projected onto the Berlin Fernsehturm.
Similarly, Bitcoin earlier claimed that enormous Bitcoin-supporting advertisements were pasted on a tram stop in front of the HSBC Hong Kong headquarters in September 2020. The advertisements were supported by the Hong Kong Bitcoin Association.
The most recent campaign corresponds with a period in which Bitcoin is surging, with the commodity surpassing $23,000.
Notable is the fact that Bitcoin advocates have been advocating for the asset’s widespread adoption. One of Bitcoin’s selling points is its capacity to order to provide access in the conventional financial industry, such as inflation, as a result of its fixed supply.