Tezos has inked a $27 million deal with Manchester United, a professional British football team. As a result, the club’s training uniforms will feature the proof-of-stake blockchain logo.
Tezos has formed a partnership with the Red Devils.
England’s most successful football club ended its previous $163 million partnership with US insurance company Aon at the end of last season. Since then, the team has been looking for another sponsor of training outfits.
Tezos, a decentralized open-source protocol, is one of the candidates, according to The Athletic. Manchester United will pay $27 million per year for the right to use his design logo on his workout clothes.
The football giant, known among fans as the “Red Devils”, has already begun to promote sponsorship in its club center. However, on the Carrington pitch, where the team’s youth academy is located, the Tezos logo will not appear.
Cristiano Ronaldo re-signed for Manchester United last summer after spending most of his career at Juventus and Real Madrid. Many believe that the Portuguese superstar is the one who facilitates contracts like the one with Tezos.
Tezos has previously worked with the sports industry. In October of last year, he collaborated with McLaren Racing, a British Formula One team, to develop the NFT platform, which allowed fans to purchase digital collections relating to their favorite Formula 1 lineup.
FC Barcelona, another football powerhouse, said earlier this year that it might enter the cryptocurrency world through a partnership with the Polkadot blockchain platform. The digital asset platform will become the team’s official jersey sponsor if both parties shake hands.
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