Adidas has announced a partnership with Coinbase, one of the world’s leading digital currency companies.
Adidas is now partnering with Coinbase, a digital asset exchange, to incentivize its customers to use cryptocurrency. This partnership will enable Adidas to reach new customers in an entirely new way by incentivizing them with cryptocurrency rather than just giving them access to the Company’s products.
The specifics of this partnership are yet unclear. Still, it might include launching a new NFT line, the integration of cryptocurrency payments into the Adidas ecosystem, among other things.
Adidas is a leading global brand with a strong presence in the footwear, apparel, sports equipment and accessories industry. The brand has been producing their own lines of sports gear since 1949 and has expanded into over 80 countries. They have also signed world-renowned athletes to endorse their product.
Adidas, on the other hand, is reportedly planning to join the Metaverse initiative. It is known for its recent collaboration with The Sandbox, a metaverse playground.
Although many sources have speculated that the company will utilize the Sandbox Coinbase exchange, there has been no confirmation. In addition, these rumors are still just murmurs and expectations amongst industry insiders.
Many people have speculated that Adidas would explore taking bitcoin or digital asset-based payments for their sneakers and other items directly on their site. However, it now appears as though the sports company has now taken this step as a means of bridging the gap between monetary systems.
What is Metaverse?
The Metaverse is a virtual reality where the physical and digital worlds merge. It is made up of an online platform where users can interact with each other and create avatars or take part in VR games. Users are able to do so without any competition, competition, or excessively high hardware requirements.
There are many different types of virtual universes that you can enter into, such as the Metaverse, the Virtual Reality World, and the Multiverse. They differ in how they function and what you can do while in them.