Rihanna’s Fenty brand will debut in the Metaverse. The nine-time Grammy Award winner has applied for the Fenty trademark, hinting that she is moving into the Metaverse. It plans to sell “virtual” cosmetics and hair care goods in virtual reality under its own brand. Fenty Beauty, which was created in 2017, has 1600 outlets in 17 countries that sell its goods.
Rihanna on Metaverse
While the Metaverse concept has existed for quite some time, it has only recently gained public attention after Facebook changed its name to Meta to indicate their new business direction. Since then, several large companies and brands have registered trademarks to sell virtual stuff on the Metaverse.
To give an example, Chevron, an energy giant, has applied to the U.S. Patent and Trademark Office for trademarks related to the Metaverse. As stated in the application, it intends to offer a wide selection of virtual goods such as fuel, gas, and renewable energy products. A second patent application indicates that it plans to provide entertainment services related to the Metaverse.
Now Rihanna is taking this creative approach to promote Fenty Beauty.
Rihanna experimented with an infinite number of cosmetics, and realized she lacked products suitable for all skin tones. So she decided to create Fenty Beauty, a makeup line in which all women of the world can find themselves. The Fenty Beauty line has a wide range of cosmetics, often hard to find, with formulas that suit all skin types.
-The singer promotes her brand.
The move by Rihanna is part of a broader trend. Other big brands, such as McDonald’s, Walmart, and lingerie giant Victoria’s Secret, recently filed trademark applications similar to Chevron’s.
The world’s largest bank by assets, HSBC, plans to buy land in The Sandbox and develop it for fans of e-sports and video games.
Warner Music Group (WMG) and The Sandbox announced a partnership to build a music theme park and concert venue in the Metaverse in late January.